Two tid-bits of news

September 22, 2009

Pretty slow recently. I’m eagerly awaiting photos from the Carnival Dream which has set sail on her maiden voyage.

Carnival reported that it earned 1 Billion (not million) this summer. This is good news as Micky Arison stated that guests are now booking more and more in advance, meaning the market is rebounding.

NCL is launching a new marketing project for the Norwegian Epic. Concentrated on social media (a genius move on their part I believe)  and online advertising.  You will soon be seeing the phrases “That’s Epic” ; “A world class resort that likes to travel” ; “Blurring the line between journey and destination” ; “7 days that will make your whole year” ; “200 feet of OMG”; and “A butler and a concierge might sound excessive. That’s the point.”  Props to NCL for jumping on the social media/new media bandwagon. That is where the future of advertising lays. Now if only they can exploit their twitter to its fullest extent.

Advertisements

3 Responses to “Two tid-bits of news”

  1. ‘200 feet of OMG’ begs the question what’s the other 880 feet like?

  2. Yeah, you’re right, stupid me. Further investigation has revealed it’s a water slide which shoots you into the rim of a bowl where you spin around (like a roulette ball) before falling out of a hole at the bottom of the bowl (or something like that). A swimming pool near me has one. It’s downright dangerous unless you’re under 10!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: